Meet the mascara that sisters swear by. Painted Mascara gives every lash stretched-out, feathery length with clean definition and no clumps in sight. The smooth, buildable formula glides on from root to tip, keeping lashes lifted, separated and ready for whatever the day brings. Go Black for a bolder, more defined look or Brown when you want something a little softer. Waterproof, vegan and cruelty-free.

Start at the base of your lashes and gently wiggle the wand from side to side as you sweep upward from root to tip. Apply in light layers to build your preferred length and definition, using the tip of the wand to reach the inner, outer and lower lashes. To remove, use your preferred waterproof eye-makeup remover and gently wipe away without rubbing.